Top 3 Influencer Marketing Trends for 2023 Influencer marketing is a form of marketing that involves partnering with individuals who have a strong online presence, also known as “influencers”, to promote a brand, product or service. These influencers typically have a large following on social media platforms such as Instagram, TikTok, YouTube, or Twitter, and…
11 Influencer Marketing Trends and Tips for Success in 2021 According to a Business Insider report, by 2022, the influencer marketing industry will be worth over $15 billion. The report indicates that 63% of marketers plan to increase their influencer marketing budget in 2021. Brandon Palmer of Social Studies Inc. predicts that 2021 might be…
This is a spectacular move on Shopify, integrating their platform to promote and utilize ecommerce on the TikTok platform (first ever). This news is very exciting, as we can now better leverage and utilize the TikTok platform for direct product marketing and promotion of products with a massive platform like Shopify. What does this mean…
Instagram has invested a lot in to their machine learning and AI algorithms to identify accounts who use automated software and bots which perform unethical actions. According to Instagram “Starting today, we will begin asking people to confirm who’s behind an account when we see a pattern of potential inauthentic behavior” What does this mean…
Instagram has made one giant leap and step forward to compete with rivalry TikTok and steal a bit of market share from the Chinese owned company. “Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.…
Influencer marketing is, without a doubt, one of the latest trends in online marketing of late. Its benefits are abundant and, therefore, it is of no surprise that more and more brands are joining in on the fun. For those of you arriving late to the party, Influencer Marketing consists of collaborating with particular accounts,…
How to Track Traffic and Conversions with Influencer Marketing Campaigns Whether Influencer Marketing is effective or not is not in question anymore, because it definitely is. However, because influencer marketing can be used to achieve other goals aside from sales conversions, it can be an absolute nightmare to track and measure the effectiveness of your…
What are the Top Influencer Marketing Trends in 2020? The influencer marketing industry has grown significantly over the last few years. In 2020, brands will spend more on influencer marketing. By the end of 2020, the influencer marketing industry will be worth between $5 billion-$ 10 billion, and by 2022, it’s estimated that up to…