Influencer marketing is, without a doubt, one of the latest trends in online marketing of late. Its benefits are abundant and, therefore, it is of no surprise that more and more brands are joining in on the fun.
For those of you arriving late to the party, Influencer Marketing consists of collaborating with particular accounts, usually with a high follower base and reach, and to strategize creative advertising and campaigns with them to kick off your sales or brand awareness.
You may be wondering why Influencer Marketing can be so powerful for your strategy…
Well, the answer is quite simple.
When you follow someone on Social Media that has many followers because you like the content they share, you start to build a “relationship” with them based on trust. Nobody asked you to follow that person, you did on your own free will.
So, when this person, this Influencer, recommends a product or service, you feel definitely (and organically) more inclined to believe that said recommendation is true.
“Alright, I’m interested. Tell me more…”
Influencers are the Kardashians of Social Media, and they typically have a very large sum of followers under their belt. So, when they give a positive critic of your brand or product, it can enhance the acceptance of your brand and positively impact its perception too, resulting in more conversions.
Like we mentioned above, Influencer Marketing is also a pretty effective way to get your brand exposed to a whole new audience.
And even if your goal is not to increase your sales, by getting mentioned by them, you are still gaining the chance of acquiring more followers that you wouldn’t have probably gotten before.
So, as you can see, there are many benefits to Influencer Marketing. It’ll all come down to your specific goals, of course, but generally, it’s a wonderful strategy that almost every brand should use at a point sometime.
I’ve convinced you, haven’t I? Then, let’s move on to the next stage: How to do it!
To carry out a successful Influencer Marketing campaign you need to make sure you follow these steps:
1- Choosing the right Social Media Platform
Depending on the Social Media Platform you focus on, you’ll be targeting different audiences and Influencers too. So, with your own goals in mind, try to figure out which platform will be more beneficial to achieving those goals.
2- Choosing the right Influencers
If you pick an Influencer that moves around the same little world as your brand, you can’t go wrong. You’ll be sharing the same type of audience and so the people following that Influencer will naturally be interested in your brand and what you have to offer.
3- Stablish Your Goals For The Campaign
As in any other marketing campaign, without goals, you’ll fail.
4- Measure The ROI
And delight in your success!
It’s no secret that Influencer Marketing is very useful. However, it is up to you to make sure that you maximize the potential of the campaign by selecting the right Social Media Platform and Influencer to carry it out.
Hopefully, with this little guide, you will be well on your way!