Instagram Marketing: What’s Working and What’s Not

2019 is the year of Instagram Stories and Instagram Stories stickers. Every single day, over 500 million people watch Instagram stories. Instagram stories account for over 30% of Instagram’s sponsored content. The average posting frequency of Instagram stories is two posts per week. A third of the most viewed Instagram stories are posted by businesses.…

Influencer Marketing Trends for 2019 (Mid Year)

2019 is the year of authenticity. It is the year of #nofilter. Instagram users are increasingly demanding more real and authentic content. Instagram marketers need to take note of that when searching for influencers. 1. The year of the relatable influencer Instagram users are looking for authenticity from influencers. There have been too much picture-perfect…

How To Spot A Fake Influencer

Instagram has created a new profession – the influencer. Influencers earn a healthy income by promoting a sponsored post in which they’re paid a pre-arranged amount for. Due to hype and demand for paid influencers, came a massive influx with wannabe wannabe and fake “Influencers” trying to make a quick buck and many businesses and…