Instagram has invested a lot in to their machine learning and AI algorithms to identify accounts who use automated software and bots which perform unethical actions. According to Instagram “Starting today, we will begin asking people to confirm who’s behind an account when we see a pattern of potential inauthentic behavior” What does this mean…
Instagram has made one giant leap and step forward to compete with rivalry TikTok and steal a bit of market share from the Chinese owned company. “Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.…
Influencer marketing is, without a doubt, one of the latest trends in online marketing of late. Its benefits are abundant and, therefore, it is of no surprise that more and more brands are joining in on the fun. For those of you arriving late to the party, Influencer Marketing consists of collaborating with particular accounts,…
How to Track Traffic and Conversions with Influencer Marketing Campaigns Whether Influencer Marketing is effective or not is not in question anymore, because it definitely is. However, because influencer marketing can be used to achieve other goals aside from sales conversions, it can be an absolute nightmare to track and measure the effectiveness of your…
What are the Top Influencer Marketing Trends in 2020? The influencer marketing industry has grown significantly over the last few years. In 2020, brands will spend more on influencer marketing. By the end of 2020, the influencer marketing industry will be worth between $5 billion-$ 10 billion, and by 2022, it’s estimated that up to…
How Much do Influencers Make?Let’s face it – the glamor and the near-to-perfection lifestyle of celebrities inspire us all. We believe an influencer is an icon of beauty, a role model and idol. Interestingly, this trend is pretty common since the rise of social media and particularly with the rise of Facebook and Instagram. The…
Instagram Introduces New Policies for Cosmetic Surgery and Diet Posts Instagram has announced new rules for posts on cosmetic surgery and weight loss products. This is a huge win for body positivity campaigners like Jameela Jamil who have for a long time raised concern about the impact of promoting diet products to young people. How…
More than 50% of Instagram accounts use Explore every month. Over 200 million Instagram users visit Explore every day to find new inspiration and discover new ideas. IGTV now has a dedicated section on the newly redesigned Explore page. This is good news for brands. The newly redesigned Instagram Explore will help your brand to…
IGTV is a mobile-first platform. It was built for how you use your phone: vertical and full screen. We all watch short videos vertically on our phones. It is when you want to watch videos on YouTube or Netflix that you flip your screen horizontally. It is with that thought in mind that IGTV was…
Instagram Checkout was launched in March 2019. It is currently in beta testing. Brands can now boost their sales using this enhanced shopping solution. Instagram users can quickly, conveniently, securely, and easily purchase products without having to leave Instagram using Instagram checkout. Product Tags Product tags usually appear on Explore content, Instagram Stories, and feed…