More than 50% of Instagram accounts use Explore every month. Over 200 million Instagram users visit Explore every day to find new inspiration and discover new ideas.
IGTV now has a dedicated section on the newly redesigned Explore page. This is good news for brands.
The newly redesigned Instagram Explore will help your brand to gain more exposure and engagement with very little effort. The brand new explore page has a dedicated space for IGTV, a shopping feed, new topic channels tailored to your interests, and a space for Instagram Stories.
Over 500 million people use Instagram Stories every day. With the newly redesigned Instagram Explore, it will be much easier to engage your audience with Instagram Stories. The redesigned Explore Grid will now provide users with personalized Stories recommendations.
You can now tap Explore and engage with stories from accounts that you have not followed yet but are similar to accounts that you are following or that you engage with regularly. As a brand, this opens up an opportunity to be seen by new audiences.