Top 3 Influencer Marketing Trends for 2023 Influencer marketing is a form of marketing that involves partnering with individuals who have a strong online presence, also known as “influencers”, to promote a brand, product or service. These influencers typically have a large following on social media platforms such as Instagram, TikTok, YouTube, or Twitter, and…
11 Influencer Marketing Trends and Tips for Success in 2021 According to a Business Insider report, by 2022, the influencer marketing industry will be worth over $15 billion. The report indicates that 63% of marketers plan to increase their influencer marketing budget in 2021. Brandon Palmer of Social Studies Inc. predicts that 2021 might be…
How to Find Instagram Influencers in Your Niche This question comes up a lot from digital marketers and brands, on how to find influencers on Instagram. Finding influencers in itself is not all that difficult, but what poses difficulty, is finding influencers with in your niche. This is the right question to ask, because you…
Influencer marketing is, without a doubt, one of the latest trends in online marketing of late. Its benefits are abundant and, therefore, it is of no surprise that more and more brands are joining in on the fun. For those of you arriving late to the party, Influencer Marketing consists of collaborating with particular accounts,…
How to Track Traffic and Conversions with Influencer Marketing Campaigns Whether Influencer Marketing is effective or not is not in question anymore, because it definitely is. However, because influencer marketing can be used to achieve other goals aside from sales conversions, it can be an absolute nightmare to track and measure the effectiveness of your…
What are the Top Influencer Marketing Trends in 2020? The influencer marketing industry has grown significantly over the last few years. In 2020, brands will spend more on influencer marketing. By the end of 2020, the influencer marketing industry will be worth between $5 billion-$ 10 billion, and by 2022, it’s estimated that up to…
How Much do Influencers Make?Let’s face it – the glamor and the near-to-perfection lifestyle of celebrities inspire us all. We believe an influencer is an icon of beauty, a role model and idol. Interestingly, this trend is pretty common since the rise of social media and particularly with the rise of Facebook and Instagram. The…
2019 is the year of Instagram Stories and Instagram Stories stickers. Every single day, over 500 million people watch Instagram stories. Instagram stories account for over 30% of Instagram’s sponsored content. The average posting frequency of Instagram stories is two posts per week. A third of the most viewed Instagram stories are posted by businesses.…
2019 is the year of authenticity. It is the year of #nofilter. Instagram users are increasingly demanding more real and authentic content. Instagram marketers need to take note of that when searching for influencers. 1. The year of the relatable influencer Instagram users are looking for authenticity from influencers. There have been too much picture-perfect…
Instagram has created a new profession – the influencer. Influencers earn a healthy income by promoting a sponsored post in which they’re paid a pre-arranged amount for. Due to hype and demand for paid influencers, came a massive influx with wannabe wannabe and fake “Influencers” trying to make a quick buck and many businesses and…