Instagram Introduces New Policies for Cosmetic Surgery and Diet Posts Instagram has announced new rules for posts on cosmetic surgery and weight loss products. This is a huge win for body positivity campaigners like Jameela Jamil who have for a long time raised concern about the impact of promoting diet products to young people. How…
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More than 50% of Instagram accounts use Explore every month. Over 200 million Instagram users visit Explore every day to find new inspiration and discover new ideas. IGTV now has a dedicated section on the newly redesigned Explore page. This is good news for brands. The newly redesigned Instagram Explore will help your brand to…
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IGTV is a mobile-first platform. It was built for how you use your phone: vertical and full screen. We all watch short videos vertically on our phones. It is when you want to watch videos on YouTube or Netflix that you flip your screen horizontally. It is with that thought in mind that IGTV was…
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Instagram Checkout was launched in March 2019. It is currently in beta testing. Brands can now boost their sales using this enhanced shopping solution. Instagram users can quickly, conveniently, securely, and easily purchase products without having to leave Instagram using Instagram checkout. Product Tags Product tags usually appear on Explore content, Instagram Stories, and feed…
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2019 is the year of Instagram Stories and Instagram Stories stickers. Every single day, over 500 million people watch Instagram stories. Instagram stories account for over 30% of Instagram’s sponsored content. The average posting frequency of Instagram stories is two posts per week. A third of the most viewed Instagram stories are posted by businesses.…
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2019 is the year of authenticity. It is the year of #nofilter. Instagram users are increasingly demanding more real and authentic content. Instagram marketers need to take note of that when searching for influencers. 1. The year of the relatable influencer Instagram users are looking for authenticity from influencers. There have been too much picture-perfect…
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Instagram has created a new profession – the influencer. Influencers earn a healthy income by promoting a sponsored post in which they’re paid a pre-arranged amount for. Due to hype and demand for paid influencers, came a massive influx with wannabe wannabe and fake “Influencers” trying to make a quick buck and many businesses and…
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